Is Snapchat getting Snow-balled in Asia?

This blog takes a look at Snow, a Korean app very similar to Snapchat and compares popularity across Asia.

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Snapchat marketing in Asia – What marketers need to know

It was of no surprise that the biggest announcement at the Facebook F8 conference last week was the evolution of the Messenger platform. For marketers, this means automated customer support and commerce via bots that through a combination of algorithms and machine learning, provide users with an automated conversation based customer service experience. It also…

Messenger Apps Part 2 – LINE vs Snapchat; what it means for brands in Asia

Mobile messenger apps arguably offer the most intimate and engaged advertising opportunities available to brands right now. Canadian messaging app Kik and its more conspicuous rival Snapchat in the past 6-9 months have launched product updates and advertising solutions that have helped see their valuations skyrocket; with the latter recently being valued at $19BN. Following the outcry that greeted Snapchat initially…