It was of no surprise that the biggest announcement at the Facebook F8 conference last week was the evolution of the Messenger platform. For marketers, this means automated customer support and commerce via bots that through a combination of algorithms and machine learning, provide users with an automated conversation based customer service experience. It also…
Tag: Southeast Asia
Value exchange advertising – The Good, the Bad and the Ugly! (And how to be ‘Good’)
Value exchange advertising is essentially giving the user something of value for choosing to engage with your ad In theory, everybody wins. The advertiser gets the users opted-in attention to deliver their key message (and potentially provoke an action). The user is rewarded for their participation, by such means as virtual currency or exclusive content….
Messenger Apps Part 2 – LINE vs Snapchat; what it means for brands in Asia
Mobile messenger apps arguably offer the most intimate and engaged advertising opportunities available to brands right now. Canadian messaging app Kik and its more conspicuous rival Snapchat in the past 6-9 months have launched product updates and advertising solutions that have helped see their valuations skyrocket; with the latter recently being valued at $19BN. Following the outcry that greeted Snapchat initially…
Messenger App Wars! The Race for Emerging Asia and What it Means for Brands
E-Marketer predicts that by 2018 There will be 200m new smartphone users in emerging Asia. To put that into context, that’s more users than there are currently in the whole of the U.S. The opportunity is huge for the developers of these apps, but also for brands to tap into their potential to participate in peer…
