Snapchat Ads launch in Asia – is it too late?

As you’ve probably heard, stock of Snap Inc took a pounding last week as it announced its first quarterly results since going public. If you want to know all the details, it’s all over the internet or you can read a comprehensive review here. The purpose of this article is to focus on is information that didn’t…

Snapchat marketing in Asia – What marketers need to know

It was of no surprise that the biggest announcement at the Facebook F8 conference last week was the evolution of the Messenger platform. For marketers, this means automated customer support and commerce via bots that through a combination of algorithms and machine learning, provide users with an automated conversation based customer service experience. It also…

Scoping for Paid Social in 2016

We all appreciate that technology-led changes are transforming the way people consume content. OTT TV services like NetFlix, Amazon Prime and catch-up TV like BBCiPlayer have changed when (and often on what screen) we watch our favourite TV shows. We stream music now. With the Subscription models incorporated by these services and ad-blockers affecting in-browser advertising, it’s getting harder to…