Mobile video; is sound still important?

Without trying too hard, think back to an ad you fondly remember seeing on TV. Depending on your age and where you’re from this will vary drastically, but what made the one you’re thinking of memorable? It almost certainly provided some sort of emotional reward (was funny, inspiring, nostalgic etc). You probably remember the characters (if there…

Snapchat marketing in Asia – What marketers need to know

It was of no surprise that the biggest announcement at the Facebook F8 conference last week was the evolution of the Messenger platform. For marketers, this means automated customer support and commerce via bots that through a combination of algorithms and machine learning, provide users with an automated conversation based customer service experience. It also…

Messenger Apps Part 2 – LINE vs Snapchat; what it means for brands in Asia

Mobile messenger apps arguably offer the most intimate and engaged advertising opportunities available to brands right now. Canadian messaging app Kik and its more conspicuous rival Snapchat in the past 6-9 months have launched product updates and advertising solutions that have helped see their valuations skyrocket; with the latter recently being valued at $19BN. Following the outcry that greeted Snapchat initially…

Facebook video hits 4bn views a day – what does that mean for Asian marketers?

Facebook’s announcement back in April that there are now 4bn daily video views on the platform was greeted with adulation by investors and industry commentators alike. The stock hit $84.63 and a rouse of industry experts were heralding how Facebook would soon be usurping YouTube as the webs primary source of video consumption. There is no doubt that the growth…