Snapchat Ads launch in Asia – is it too late?

As you’ve probably heard, stock of Snap Inc took a pounding last week as it announced its first quarterly results since going public. If you want to know all the details, it’s all over the internet or you can read a comprehensive review here. The purpose of this article is to focus on is information that didn’t…

Snapchat marketing in Asia – What marketers need to know

It was of no surprise that the biggest announcement at the Facebook F8 conference last week was the evolution of the Messenger platform. For marketers, this means automated customer support and commerce via bots that through a combination of algorithms and machine learning, provide users with an automated conversation based customer service experience. It also…

Facebook video hits 4bn views a day – what does that mean for Asian marketers?

Facebook’s announcement back in April that there are now 4bn daily video views on the platform was greeted with adulation by investors and industry commentators alike. The stock hit $84.63 and a rouse of industry experts were heralding how Facebook would soon be usurping YouTube as the webs primary source of video consumption. There is no doubt that the growth…