Snapchat Ads launch in Asia – is it too late?

As you’ve probably heard, stock of Snap Inc took a pounding last week as it announced its first quarterly results since going public. If you want to know all the details, it’s all over the internet or you can read a comprehensive review here. The purpose of this article is to focus on is information that didn’t…

Live Video Asia – Opportunities for Brands in 2017

Many industry experts are saying that 2017 will see Live continue to scale. This article provides an overview the of Live platforms in Asia and opportunities for marketers in 2017.

Mobile video; is sound still important?

Without trying too hard, think back to an ad you fondly remember seeing on TV. Depending on your age and where you’re from this will vary drastically, but what made the one you’re thinking of memorable? It almost certainly provided some sort of emotional reward (was funny, inspiring, nostalgic etc). You probably remember the characters (if there…

What marketers can learn from Burberry’s collaboration with Brooklyn Beckham

The last few years have seen a massive rise in influencer marketing. People have made millions and leapt to stardom creating videos around their passion points on YouTube. Industry thought leaders are followed religiously on Twitter. Millions follow guys with ripped torsos and girls with strange looking thigh gaps on Instagram… Whilst the most influential…

Scoping for Paid Social in 2016

We all appreciate that technology-led changes are transforming the way people consume content. OTT TV services like NetFlix, Amazon Prime and catch-up TV like BBCiPlayer have changed when (and often on what screen) we watch our favourite TV shows. We stream music now. With the Subscription models incorporated by these services and ad-blockers affecting in-browser advertising, it’s getting harder to…

Facebook video hits 4bn views a day – what does that mean for Asian marketers?

Facebook’s announcement back in April that there are now 4bn daily video views on the platform was greeted with adulation by investors and industry commentators alike. The stock hit $84.63 and a rouse of industry experts were heralding how Facebook would soon be usurping YouTube as the webs primary source of video consumption. There is no doubt that the growth…