What marketers can learn from Burberry’s collaboration with Brooklyn Beckham

The last few years have seen a massive rise in influencer marketing. People have made millions and leapt to stardom creating videos around their passion points on YouTube. Industry thought leaders are followed religiously on Twitter. Millions follow guys with ripped torsos and girls with strange looking thigh gaps on Instagram… Whilst the most influential…

How redefining your brands marketplace can accelerate your digital strategy

Its that time of year where marketers are writing their annual brand plans. Any marketer worth their salt will be able to recite their business, marketing and communication objectives for next year in a heart beat. For example: Business objective: Grow share by 1.5ppts to 23.5% of modern trade Marketing objective: Achieve 2% increase in penetration…