Snapchat Ads launch in Asia – is it too late?

As you’ve probably heard, stock of Snap Inc took a pounding last week as it announced its first quarterly results since going public. If you want to know all the details, it’s all over the internet or you can read a comprehensive review here. The purpose of this article is to focus on is information that didn’t…

Is Snapchat getting Snow-balled in Asia?

This blog takes a look at Snow, a Korean app very similar to Snapchat and compares popularity across Asia.

Mobile video; is sound still important?

Without trying too hard, think back to an ad you fondly remember seeing on TV. Depending on your age and where you’re from this will vary drastically, but what made the one you’re thinking of memorable? It almost certainly provided some sort of emotional reward (was funny, inspiring, nostalgic etc). You probably remember the characters (if there…

Campaign Asia article – 1bn users vs $1bn

It’s easy for marketers to get excited when seeing huge user numbers, like Whatsapp claiming a billion monthly active users back in February. Why wouldn’t you want to be part of the action on a platform that kind of scale? The reality is, marketers need to look beyond the user numbers and understand what is actually…

Facebook video hits 4bn views a day – what does that mean for Asian marketers?

Facebook’s announcement back in April that there are now 4bn daily video views on the platform was greeted with adulation by investors and industry commentators alike. The stock hit $84.63 and a rouse of industry experts were heralding how Facebook would soon be usurping YouTube as the webs primary source of video consumption. There is no doubt that the growth…