What marketers can learn from Burberry’s collaboration with Brooklyn Beckham

The last few years have seen a massive rise in influencer marketing. People have made millions and leapt to stardom creating videos around their passion points on YouTube. Industry thought leaders are followed religiously on Twitter. Millions follow guys with ripped torsos and girls with strange looking thigh gaps on Instagram… Whilst the most influential…

Scoping for Paid Social in 2016

We all appreciate that technology-led changes are transforming the way people consume content. OTT TV services like NetFlix, Amazon Prime and catch-up TV like BBCiPlayer have changed when (and often on what screen) we watch our favourite TV shows. We stream music now. With the Subscription models incorporated by these services and ad-blockers affecting in-browser advertising, it’s getting harder to…