Mobile video; is sound still important?

Without trying too hard, think back to an ad you fondly remember seeing on TV. Depending on your age and where you’re from this will vary drastically, but what made the one you’re thinking of memorable? It almost certainly provided some sort of emotional reward (was funny, inspiring, nostalgic etc). You probably remember the characters (if there…

Campaign Asia article – 1bn users vs $1bn

It’s easy for marketers to get excited when seeing huge user numbers, like Whatsapp claiming a billion monthly active users back in February. Why wouldn’t you want to be part of the action on a platform that kind of scale? The reality is, marketers need to look beyond the user numbers and understand what is actually…

Scoping for Paid Social in 2016

We all appreciate that technology-led changes are transforming the way people consume content. OTT TV services like NetFlix, Amazon Prime and catch-up TV like BBCiPlayer have changed when (and often on what screen) we watch our favourite TV shows. We stream music now. With the Subscription models incorporated by these services and ad-blockers affecting in-browser advertising, it’s getting harder to…

Periscope’s Cannes debut: What does it mean for brands in Asia?

Cannes. Whilst I should be interested in who’s winning what and jumping on the ‘this campaign that won a Lion is amazing’ or ’10 things I learnt from Cannes’ bandwagon, I can’t say that I get overly excited about the whole thing. Admittedly the fact I’m not there plays a pretty big part, so yes in…

Facebook video hits 4bn views a day – what does that mean for Asian marketers?

Facebook’s announcement back in April that there are now 4bn daily video views on the platform was greeted with adulation by investors and industry commentators alike. The stock hit $84.63 and a rouse of industry experts were heralding how Facebook would soon be usurping YouTube as the webs primary source of video consumption. There is no doubt that the growth…