What marketers can learn from Burberry’s collaboration with Brooklyn Beckham

The last few years have seen a massive rise in influencer marketing. People have made millions and leapt to stardom creating videos around their passion points on YouTube. Industry thought leaders are followed religiously on Twitter. Millions follow guys with ripped torsos and girls with strange looking thigh gaps on Instagram… Whilst the most influential…

Periscope’s Cannes debut: What does it mean for brands in Asia?

Cannes. Whilst I should be interested in who’s winning what and jumping on the ‘this campaign that won a Lion is amazing’ or ’10 things I learnt from Cannes’ bandwagon, I can’t say that I get overly excited about the whole thing. Admittedly the fact I’m not there plays a pretty big part, so yes in…