Snapchat Ads launch in Asia – is it too late?

As you’ve probably heard, stock of Snap Inc took a pounding last week as it announced its first quarterly results since going public. If you want to know all the details, it’s all over the internet or you can read a comprehensive review here. The purpose of this article is to focus on is information that didn’t…

Live Video Asia – Opportunities for Brands in 2017

Many industry experts are saying that 2017 will see Live continue to scale. This article provides an overview the of Live platforms in Asia and opportunities for marketers in 2017.

Snapchat marketing in Asia – What marketers need to know

It was of no surprise that the biggest announcement at the Facebook F8 conference last week was the evolution of the Messenger platform. For marketers, this means automated customer support and commerce via bots that through a combination of algorithms and machine learning, provide users with an automated conversation based customer service experience. It also…

Campaign Asia article – 1bn users vs $1bn

It’s easy for marketers to get excited when seeing huge user numbers, like Whatsapp claiming a billion monthly active users back in February. Why wouldn’t you want to be part of the action on a platform that kind of scale? The reality is, marketers need to look beyond the user numbers and understand what is actually…

Messenger Apps Part 2 – LINE vs Snapchat; what it means for brands in Asia

Mobile messenger apps arguably offer the most intimate and engaged advertising opportunities available to brands right now. Canadian messaging app Kik and its more conspicuous rival Snapchat in the past 6-9 months have launched product updates and advertising solutions that have helped see their valuations skyrocket; with the latter recently being valued at $19BN. Following the outcry that greeted Snapchat initially…

Periscope’s Cannes debut: What does it mean for brands in Asia?

Cannes. Whilst I should be interested in who’s winning what and jumping on the ‘this campaign that won a Lion is amazing’ or ’10 things I learnt from Cannes’ bandwagon, I can’t say that I get overly excited about the whole thing. Admittedly the fact I’m not there plays a pretty big part, so yes in…

Facebook video hits 4bn views a day – what does that mean for Asian marketers?

Facebook’s announcement back in April that there are now 4bn daily video views on the platform was greeted with adulation by investors and industry commentators alike. The stock hit $84.63 and a rouse of industry experts were heralding how Facebook would soon be usurping YouTube as the webs primary source of video consumption. There is no doubt that the growth…