Snapchat Ads launch in Asia – is it too late?

As you’ve probably heard, stock of Snap Inc took a pounding last week as it announced its first quarterly results since going public. If you want to know all the details, it’s all over the internet or you can read a comprehensive review here. The purpose of this article is to focus on is information that didn’t…

Live Video Asia – Opportunities for Brands in 2017

Many industry experts are saying that 2017 will see Live continue to scale. This article provides an overview the of Live platforms in Asia and opportunities for marketers in 2017.

How redefining your brands marketplace can accelerate your digital strategy

Its that time of year where marketers are writing their annual brand plans. Any marketer worth their salt will be able to recite their business, marketing and communication objectives for next year in a heart beat. For example: Business objective: Grow share by 1.5ppts to 23.5% of modern trade Marketing objective: Achieve 2% increase in penetration…