Live Video Asia – Opportunities for Brands in 2017

Many industry experts are saying that 2017 will see Live continue to scale. This article provides an overview the of Live platforms in Asia and opportunities for marketers in 2017.

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Mobile video; is sound still important?

Without trying too hard, think back to an ad you fondly remember seeing on TV. Depending on your age and where you’re from this will vary drastically, but what made the one you’re thinking of memorable? It almost certainly provided some sort of emotional reward (was funny, inspiring, nostalgic etc). You probably remember the characters (if there…

Snapchat marketing in Asia – What marketers need to know

It was of no surprise that the biggest announcement at the Facebook F8 conference last week was the evolution of the Messenger platform. For marketers, this means automated customer support and commerce via bots that through a combination of algorithms and machine learning, provide users with an automated conversation based customer service experience. It also…

Campaign Asia article – 1bn users vs $1bn

It’s easy for marketers to get excited when seeing huge user numbers, like Whatsapp claiming a billion monthly active users back in February. Why wouldn’t you want to be part of the action on a platform that kind of scale? The reality is, marketers need to look beyond the user numbers and understand what is actually…

What marketers can learn from Burberry’s collaboration with Brooklyn Beckham

The last few years have seen a massive rise in influencer marketing. People have made millions and leapt to stardom creating videos around their passion points on YouTube. Industry thought leaders are followed religiously on Twitter. Millions follow guys with ripped torsos and girls with strange looking thigh gaps on Instagram… Whilst the most influential…

Scoping for Paid Social in 2016

We all appreciate that technology-led changes are transforming the way people consume content. OTT TV services like NetFlix, Amazon Prime and catch-up TV like BBCiPlayer have changed when (and often on what screen) we watch our favourite TV shows. We stream music now. With the Subscription models incorporated by these services and ad-blockers affecting in-browser advertising, it’s getting harder to…

How redefining your brands marketplace can accelerate your digital strategy

Its that time of year where marketers are writing their annual brand plans. Any marketer worth their salt will be able to recite their business, marketing and communication objectives for next year in a heart beat. For example: Business objective: Grow share by 1.5ppts to 23.5% of modern trade Marketing objective: Achieve 2% increase in penetration…

Messenger Apps Part 2 – LINE vs Snapchat; what it means for brands in Asia

Mobile messenger apps arguably offer the most intimate and engaged advertising opportunities available to brands right now. Canadian messaging app Kik and its more conspicuous rival Snapchat in the past 6-9 months have launched product updates and advertising solutions that have helped see their valuations skyrocket; with the latter recently being valued at $19BN. Following the outcry that greeted Snapchat initially…