Periscope’s Cannes debut: What does it mean for brands in Asia?

Cannes. Whilst I should be interested in who’s winning what and jumping on the ‘this campaign that won a Lion is amazing’ or ’10 things I learnt from Cannes’ bandwagon, I can’t say that I get overly excited about the whole thing. Admittedly the fact I’m not there plays a pretty big part, so yes in…

Facebook video hits 4bn views a day – what does that mean for Asian marketers?

Facebook’s announcement back in April that there are now 4bn daily video views on the platform was greeted with adulation by investors and industry commentators alike. The stock hit $84.63 and a rouse of industry experts were heralding how Facebook would soon be usurping YouTube as the webs primary source of video consumption. There is no doubt that the growth…